Hiring a fractional CMO can be an excellent idea for young businesses on a tight budget that can’t afford to hire someone full-time until they’re in a better position financially.
Improved Marketing & Innovation
Quality over quantity. Take advantage of decades of experience and know-how and the best industry experiences at a fraction of a cost of a marketing head.
In a lifecycle of a business, it’s the founder who usually wears multiple hats, and that needs to change as our businesses scale. However, this is a journey of transformation. A Fractional CMO, helps you onset on this journey by leading your teams from the front by bringing in strategic experience & operational excellence.
Hire for the most important role in the company, at a fraction of the cost.
with CMO as a Service
“By far the best team I’ve ever worked with. They truly understood the business need and completely nailed it!”
So, What’s a Fractional CMO?
Essentially, having a fractional CMO is like hiring an experienced marketing professional at a ‘fraction’ of their time and at a ‘fraction’ of the cost while also offering their services to other clients. While looking for one you might have also heard the terms like Outsourced CMO.
So you aren’t forced to pay someone full-time or compromise with the quality of the marketing lead because of limited budgets, but you can still reap the rewards of skilled marketing help to keep your business growing.
Typically, you will hire a fractional CMO for at least six months or longer, and they will develop and execute a comprehensive marketing strategy tailored to your business needs. Think, more leadership skills than hiring a freelancer, and more involved in the day-to-day than, say, a consultant.