Essentially, having a fractional CMO is like hiring an experienced marketing professional at a ‘fraction’ of their time and at a ‘fraction’ of the cost while also offering their services to other clients. While looking for a one you might have also heard the terms like Outsourced CMO.
So you aren’t forced to pay someone full time or compromise with the quality of the marketing lead because of limited budgets, but you can still reap the rewards of skilled marketing help to keep your business growing.
Typically, you will hire a fractional CMO for at least six months or longer, and they will develop and execute a comprehensive marketing strategy tailored to your business needs. Think, more leadership skills than hiring a freelancer, and more involved in the day-to-day than, say, a consultant.