{"id":6281,"date":"2023-07-28T11:02:56","date_gmt":"2023-07-28T05:32:56","guid":{"rendered":"https:\/\/kamnahazrati.com\/?p=6281"},"modified":"2023-07-28T11:04:53","modified_gmt":"2023-07-28T05:34:53","slug":"customer-retention-why-is-it-necessary-in-marketing-strategy","status":"publish","type":"post","link":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/","title":{"rendered":"Customer Retention: WHY is it necessary? Understanding with Case Study"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;2%&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column left_padding_desktop=&#8221;7vw&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;30px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;static&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;advanced&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#000000&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; mobile_disable_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Is it important to focus on customer satisfaction?&#8221; font_size=&#8221;3vw&#8221; font_line_height=&#8221;1.3&#8243;][\/split_line_heading]<div class=\"nectar-fancy-ul font_size_min_16px font_size_desktop_1-1vw font_line_height_1-6\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"10px\" data-alignment=\"left\"> <span style=\"font-weight: 400;\">Before we begin let us understand the thumb rule, Customer retention is directly proportional to customer satisfaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Customer retention in marketing is vital to sustainably profitable business and ensure cash flow.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It builds a loyal customer community who advocate for your brand, attracting new customers and enhancing brand reputation.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Repetitive customers also enable the brand to create personalized experiences.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">These customers give you valuable feedback to help your brand improve.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer retention in marketing fosters long-term success and sustainability for businesses.<\/span><\/li>\n<\/ul>\n <\/div>[split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h3&#8243; text_color=&#8221;#000000&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; stagger_animation=&#8221;true&#8221; mobile_disable_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Case Study: Customer retention practices by Auto Anna&#8221; font_size=&#8221;3vw&#8221; font_line_height=&#8221;1.3&#8243;][\/split_line_heading][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffce59&#8243; secondary_color=&#8221;#ffffff&#8221; style=&#8221;half_text&#8221; custom_font_size=&#8221;2vw&#8221; font_line_height=&#8221;1.7&#8243;]\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Now that we know &#8216;WHY&#8217; it is important, let\u2019s learn from how an <strong><em>auto driver<\/em><\/strong> from Chennai, <strong><em>Anna Durai<\/em><\/strong>, popularly known as Auto Anna, who has <strong><em>mastered<\/em><\/strong> customer retention and is a 7 times <strong><em>TedX speaker<\/em><\/strong>, also widely covered in Hindustan Times, Times of India, News18 and, many more publications.<\/span><\/p>\n[\/nectar_highlighted_text][carousel script=&#8221;flickity&#8221; flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;2&#8243; desktop_small_cols_flickity=&#8221;2&#8243; tablet_cols_flickity=&#8221;2&#8243; phone_cols_flickity=&#8221;1&#8243; flickity_controls=&#8221;next_prev_arrows_overlaid&#8221; color=&#8221;default&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; flickity_spacing=&#8221;default&#8221; flickity_column_vertical_alignment=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_element_spacing=&#8221;default&#8221; border_radius=&#8221;none&#8221;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-1-20&#8243;][image_with_animation image_url=&#8221;6439&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-1-20&#8243;][image_with_animation image_url=&#8221;6440&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-1-20&#8243;][image_with_animation image_url=&#8221;6442&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-2-62&#8243;][image_with_animation image_url=&#8221;6443&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-2-62&#8243;][image_with_animation image_url=&#8221;6441&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-2-62&#8243;][image_with_animation image_url=&#8221;6445&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-3-74&#8243;][image_with_animation image_url=&#8221;6444&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1690464415-1-20&#8243;][image_with_animation image_url=&#8221;6446&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffe4a8&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffde91&#8243; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Embrace the <em>Customer-Centric<\/em> Mindset<\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Auto Anna firmly believes that the customer is God, and this belief drives every aspect of his business. By adopting a customer-centric mindset, he has been able to identify and fulfil the unique needs and desires of his passengers. This approach places the customer at the heart of the business, fostering a strong connection and ensuring their satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: <\/span><span style=\"font-weight: 400;\">Auto Anna&#8217;s auto is equipped with a myriad of services, including Wi-Fi, magazines, umbrellas, and even Netflix. These amenities provide entertainment and convenience during the ride, ensuring that the customer&#8217;s comfort is prioritized.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffde91&#8243; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Personalisation: Catering to <em>Individual Preferences<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">To truly satisfy customers, personalization is key. Auto Anna understands the importance of tailoring his services to the individual preferences of his passengers. By offering a range of amenities and services, he creates an experience that is unique and memorable for each customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna&#8217;s auto is not just a mode of transport but a personalized space. By providing amenities such as Wi-Fi and entertainment options like Netflix, he caters to the <em>diverse preferences<\/em> of <\/span><span style=\"font-weight: 400;\">customers, ensuring their satisfaction throughout the journey.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;2%&#8221; left_padding_desktop=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffcaba&#8221; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Establish an <em>Online<\/em> Presence<\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">In today&#8217;s digital age, having an online presence is essential for businesses to connect with their customers. Auto Anna&#8217;s social media following and online presence have contributed to his popularity and success. By engaging with his audience, <em>sharing<\/em>\u00a0 \u00a0his story, and providing valuable content, he has built a community of loyal followers who appreciate his commitment to customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna&#8217;s active presence on social media has garnered him over 20,000 followers. Through his online platforms, he shares his experiences, insights, and tips on providing exceptional customer service. This engagement helps to foster a sense of <em>connection\u00a0\u00a0<\/em> and loyalty among his audience.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffd5c9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffcaba&#8221; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Continuous <em>Learning<\/em> and Improvement<\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Auto Anna&#8217;s success lies in his willingness to learn and improve. Despite his achievements, he continues to attend seminars, share his knowledge, and collaborate with <em>global <\/em><em>companies<\/em>.\u00a0 By staying updated on <em>industry trends <\/em>and best practices, he ensures that his services evolve and adapt to meet the <em>ever-changing needs <\/em>of his customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna conducts seminars for companies like Microsoft and Google, showcasing his <em>expertise <\/em>and dedication to customer satisfaction. This commitment to continuous learning contributes to his success and positions him as a <em>thought leader <\/em>in the field.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffe9e2&#8243; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Utilize <em>Technology<\/em> for Convenience<\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Auto Anna leverages technology to enhance the convenience and accessibility of his services. By providing an <em>online platform<\/em>\u00a0 \u00a0for customers to pre-book his auto, he <em>eliminates waiting<\/em>\u00a0 \u00a0time and adds a layer of convenience to the overall experience. Embracing technology helps to <em>streamline operations<\/em><\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0and meet customer demands expectations efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna&#8217;s website and app allow customers to <em>pre-book his services<\/em>,\u00a0 ensuring a seamless experience. By utilizing technology, he has transformed the traditional auto ride into a modern, convenient, and customer-centric service.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffcaba&#8221; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4>Engage in Active <em>Listening<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">One of the most crucial aspects of providing exceptional customer satisfaction is <em>actively listening <\/em>to your customers. Auto Anna understands the importance of listening to his passengers&#8217; feedback, preferences, and concerns. By attentively listening to their needs, he is able to make <em>improvements <\/em>and tailor his services accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna encourages his customers to provide <em>feedback <\/em>during the ride or through his online platforms. This open line of communication allows him to continuously improve his services based on their suggestions, creating a personalized experience that leaves a lasting impression.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffd5c9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;3%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ff6b3d&#8221; secondary_color=&#8221;#ffcaba&#8221; style=&#8221;half_text&#8221; custom_font_size=&#8221;2.8vw&#8221;]\n<h4 style=\"text-align: center;\">Surprise and <em>Delight<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Going the extra mile to surprise and delight customers can make a world of difference in their satisfaction levels. Auto Anna incorporates small gestures and surprises to create memorable moments for his passengers. Whether it&#8217;s a complimentary snack, a thoughtful conversation, or a personalized recommendation, these small <em>acts of kindness <\/em>leave a lasting impact.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><strong>EXAMPLE<\/strong>: Auto Anna keeps a stash of chocolates or snacks in his auto to surprise his customers, especially children or those who may appreciate a little extra treat during the journey. These <em>unexpected gestures <\/em>create moments of delight and make the overall experience more memorable.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;2%&#8221; left_padding_desktop=&#8221;10%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;5px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInDown&#8221;]\n<p style=\"text-align: center;\">Concludingly, Auto Anna&#8217;s journey is a testament to the power of exceptional customer satisfaction. By embracing a customer-centric mindset, personalizing experiences, leveraging technology, establishing an online presence, and prioritizing continuous learning, businesses can learn valuable lessons from his success. At the core of it all, including customer retention in marketing strategy as a KPI and treating customers with utmost care, respect, and <strong>going above and beyond to exceed their expectations<\/strong> are the keys to achieving ultimate customer satisfaction.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-linkedin-square accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"text-align: center;\">To get more insights about Auto Anna&#8217;s approaches for customer retention in marketing strategy, do check out our <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7071825570262638592\">LinkedIn Post<\/a> <\/span>!<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; left_padding_desktop=&#8221;2%&#8221; right_padding_desktop=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column left_padding_desktop=&#8221;7vw&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;30px&#8221;&#8230;<\/p>\n","protected":false},"author":1673,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[75,74,73,71,72,76],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kamna Hazrati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Kamna Hazrati\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T05:32:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T05:34:53+00:00\" \/>\n<meta name=\"author\" content=\"Vijeta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kamnahazrati\" \/>\n<meta name=\"twitter:site\" content=\"@kamnahazrati\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vijeta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\"},\"author\":{\"name\":\"Vijeta\",\"@id\":\"https:\/\/kamnahazrati.com\/#\/schema\/person\/e226e983c6b44f62e28493927b37ec94\"},\"headline\":\"Customer Retention: WHY is it necessary? Understanding with Case Study\",\"datePublished\":\"2023-07-28T05:32:56+00:00\",\"dateModified\":\"2023-07-28T05:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\"},\"wordCount\":3502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kamnahazrati.com\/#organization\"},\"keywords\":[\"conversions\",\"customer delight\",\"customer loyalty\",\"customer retention\",\"customer satisfaction\",\"repeated customers\"],\"articleSection\":[\"Marketing Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\",\"url\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\",\"name\":\"Customer Retention: WHY is it necessary? Understanding with Case Study | Kamna Hazrati\",\"isPartOf\":{\"@id\":\"https:\/\/kamnahazrati.com\/#website\"},\"datePublished\":\"2023-07-28T05:32:56+00:00\",\"dateModified\":\"2023-07-28T05:34:53+00:00\",\"description\":\"A humble auto driver from Chennai, built customer loyalty by going above and beyond to provide exceptional customer service and retention.\",\"breadcrumb\":{\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kamnahazrati.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Retention: WHY is it necessary? Understanding with Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kamnahazrati.com\/#website\",\"url\":\"https:\/\/kamnahazrati.com\/\",\"name\":\"Kamna Hazrati\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kamnahazrati.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kamnahazrati.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kamnahazrati.com\/#organization\",\"name\":\"KH Advisory by Kamna Hazrati\",\"url\":\"https:\/\/kamnahazrati.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kamnahazrati.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kamnahazrati.com\/wp-content\/uploads\/2020\/06\/Kamna-hazrati-favicon-1-300x300-1-e1668259429378.png\",\"contentUrl\":\"https:\/\/kamnahazrati.com\/wp-content\/uploads\/2020\/06\/Kamna-hazrati-favicon-1-300x300-1-e1668259429378.png\",\"width\":50,\"height\":50,\"caption\":\"KH Advisory by Kamna Hazrati\"},\"image\":{\"@id\":\"https:\/\/kamnahazrati.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/kamnahazrati\",\"https:\/\/www.linkedin.com\/in\/kamnahazrati\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kamnahazrati.com\/#\/schema\/person\/e226e983c6b44f62e28493927b37ec94\",\"name\":\"Vijeta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kamnahazrati.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1918f52a29cb7853d83ed9c5336a126c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1918f52a29cb7853d83ed9c5336a126c?s=96&d=mm&r=g\",\"caption\":\"Vijeta\"},\"url\":\"https:\/\/kamnahazrati.com\/author\/kh-advisory\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kamna Hazrati","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_url":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/","og_site_name":"Kamna Hazrati","article_published_time":"2023-07-28T05:32:56+00:00","article_modified_time":"2023-07-28T05:34:53+00:00","author":"Vijeta","twitter_card":"summary_large_image","twitter_creator":"@kamnahazrati","twitter_site":"@kamnahazrati","twitter_misc":{"Written by":"Vijeta","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/"},"author":{"name":"Vijeta","@id":"https:\/\/kamnahazrati.com\/#\/schema\/person\/e226e983c6b44f62e28493927b37ec94"},"headline":"Customer Retention: WHY is it necessary? Understanding with Case Study","datePublished":"2023-07-28T05:32:56+00:00","dateModified":"2023-07-28T05:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/"},"wordCount":3502,"commentCount":0,"publisher":{"@id":"https:\/\/kamnahazrati.com\/#organization"},"keywords":["conversions","customer delight","customer loyalty","customer retention","customer satisfaction","repeated customers"],"articleSection":["Marketing Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/","url":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/","name":"Customer Retention: WHY is it necessary? Understanding with Case Study | Kamna Hazrati","isPartOf":{"@id":"https:\/\/kamnahazrati.com\/#website"},"datePublished":"2023-07-28T05:32:56+00:00","dateModified":"2023-07-28T05:34:53+00:00","description":"A humble auto driver from Chennai, built customer loyalty by going above and beyond to provide exceptional customer service and retention.","breadcrumb":{"@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kamnahazrati.com\/customer-retention-why-is-it-necessary-in-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kamnahazrati.com\/"},{"@type":"ListItem","position":2,"name":"Customer Retention: WHY is it necessary? Understanding with Case Study"}]},{"@type":"WebSite","@id":"https:\/\/kamnahazrati.com\/#website","url":"https:\/\/kamnahazrati.com\/","name":"Kamna Hazrati","description":"","publisher":{"@id":"https:\/\/kamnahazrati.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kamnahazrati.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kamnahazrati.com\/#organization","name":"KH Advisory by Kamna Hazrati","url":"https:\/\/kamnahazrati.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kamnahazrati.com\/#\/schema\/logo\/image\/","url":"https:\/\/kamnahazrati.com\/wp-content\/uploads\/2020\/06\/Kamna-hazrati-favicon-1-300x300-1-e1668259429378.png","contentUrl":"https:\/\/kamnahazrati.com\/wp-content\/uploads\/2020\/06\/Kamna-hazrati-favicon-1-300x300-1-e1668259429378.png","width":50,"height":50,"caption":"KH Advisory by Kamna Hazrati"},"image":{"@id":"https:\/\/kamnahazrati.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/kamnahazrati","https:\/\/www.linkedin.com\/in\/kamnahazrati\/"]},{"@type":"Person","@id":"https:\/\/kamnahazrati.com\/#\/schema\/person\/e226e983c6b44f62e28493927b37ec94","name":"Vijeta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kamnahazrati.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1918f52a29cb7853d83ed9c5336a126c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1918f52a29cb7853d83ed9c5336a126c?s=96&d=mm&r=g","caption":"Vijeta"},"url":"https:\/\/kamnahazrati.com\/author\/kh-advisory\/"}]}},"_links":{"self":[{"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/posts\/6281"}],"collection":[{"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/users\/1673"}],"replies":[{"embeddable":true,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/comments?post=6281"}],"version-history":[{"count":23,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/posts\/6281\/revisions"}],"predecessor-version":[{"id":6449,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/posts\/6281\/revisions\/6449"}],"wp:attachment":[{"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/media?parent=6281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/categories?post=6281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamnahazrati.com\/wp-json\/wp\/v2\/tags?post=6281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}