The Challenge

A fast paced growing bootstrapped start-up with limited means for growing & scaling business but massive dreams hits a roadblock where the growth opportunity is very high but the warehouse & inventory space have become a limitation.

There are only three possibilities – restrict ourselves and do less business, move out to a new place & raise expenses (affordability question) or probe inside and get better.

Guess, what did we choose?

Portfolio Lean Thinker

We got better.

TheYaYaCafe is a private label D2C brand and we have witnessed phenomenal growth in the last few years becoming one of the most promising e-tail brands in the gifting space. However, as founders we have not had manufacturing expertise, our learning has been on the go and sooner did we realise that optimising operations is our next big task.

Marketing Project

We dived deep.

We dived deep and spread wide. Deeper into the issues on quality, returns, refunds, voice of customers and wider into upscaling ourselves, learning lean manufacturing practises and engaging experts.

We learnt.

We implemented operational optimisation techniques such as Sphagetti mapping (my favourite!), Voice of customer, shadow boxing, 5S’s, DOWNTIME etc. and most importantly took the entire team on board for the new way of working.



Our operational efficacy went up by 40%


Customer is always

We unlearned and relearned best operational practices to get better in serving our customers


Business Spike

We were able to achieve 1.5X spike in sales from the same manufacturing space, in lesser time and limited expenses thereby increasing our bottom line revenue.

being frugal quote

Guess what?

Being frugal helps.

Let’s Make Things Happen

Kamna Hazrati

Business Advisor & Consultant
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