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Case Study

Propelling Toprankers:
A Holistic Approach to Quantifiable
Brand Enhancement by AndPurpose

Client: Toprankers

Industry: EdTech

Navigating the Competitive EdTech Landscape for Enhanced Visibility

Toprankers, a pivotal player in the EdTech sector, engaged AndPurpose with the explicit goal of augmenting brand visibility and engagement in an increasingly competitive market.

CHALLENGE

SOLUTION

 Methodical Implementation of Metrics-Driven Brand Enhancement Strategies

AndPurpose meticulously devised a comprehensive strategy that addressed a spectrum of critical areas within Toprankers’ operations. Initiatives ranged from the refurbishment of brand pages and proactive management of social sentiment to the strategic spotlighting of student testimonials. Further, the strategy encompassed the expansion of social media reach, purposeful collaborations with influencers, and the orchestration of impactful career events.

Results

Concrete Impact on Key Performance Indicators 
The quantitative outcomes of AndPurpose’s initiatives were noteworthy. Toprankers witnessed a consistent monthly growth of 10% in social media followers, translating into a significantly expanded online community. Lead generation experienced a substantial uptick, further reinforced by a quarterly boost in engagement rates.
Collaborations with influencers yielded successful branding campaigns, and the viewership of customer success videos on YouTube and Instagram reached substantial figures. 
In the realm of employer branding, initiatives on LinkedIn and Glassdoor led to a notable increase in the pool of potential candidates. The revamped careers section not only attracted talent organically but also contributed to a tangible improvement in the quality of incoming candidates.
Hybrid center performance saw a surge, marked by increased sales, elevated Net Promoter Scores (NPS), and a targeted focus on AIOM tests and career exhibitions.
The creation of swag-branded items for high-performing students emerged as a symbol of Toprankers’ commitment to recognizing and rewarding excellence, solidifying the brand’s position in the minds of its audience.
Local brand awareness soared through targeted outreach to schools and colleges, driven by well-executed local newspaper ads and impactful below-the-line activities. Toprankers’ media presence reached new heights, evidenced by frequent media calls, influential industry connections, speaking engagements, and regular blog features contributing to thought leadership.
The success isn’t just anecdotal; it’s quantifiable. AndPurpose not only met the challenge set by Toprankers but exceeded expectations, leaving a lasting imprint on Toprankers’ journey toward sustained success in the dynamic EdTech sector. The metrics-driven approach employed by AndPurpose serves as a testament to its commitment to delivering tangible and transformative results for its clients.

 

Conclusion

AndPurpose’s Tangible Impact on Toprankers’ Growth Trajectory

AndPurpose’s collaboration with Toprankers transcended the achievement of individual objectives; it marked the orchestration of initiatives that collectively reshaped the brand’s narrative. From enhancing digital presence to strengthening employer branding, local outreach, and securing a prominent media footprint, each facet played a pivotal role in transforming Toprankers into a formidable force in the EdTech space.

The success isn’t just anecdotal; it’s quantifiable. AndPurpose not only met the challenge set by Toprankers but exceeded expectations, leaving a lasting imprint on Toprankers’ journey toward sustained success in the dynamic EdTech sector. The metrics-driven approach employed by AndPurpose serves as a testament to its commitment to delivering tangible and transformative results for its clients.