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Case Study

AndPurpose AssistsToprankers
Achieve Record Lead Generation Goals

Client: Toprankers

Industry: EdTech

Toprankers, a leading EdTech company, was looking to achieve record lead generation metrics. They were facing challenges in collecting accurate sales leads data, improving organic traffic on their website, and optimizing their ad campaigns for best ad deliveries. They also needed to improve their Domain Authority and on-page SEO.

CHALLENGE

SOLUTION

We were hired to help Toprankers achieve their lead generation goals. AndPurpose implemented a comprehensive strategy that included:
1

Optimizing ad campaigns for best ad deliveries: AndPurpose optimized Toprankers' ad campaigns to improve their ad quality score, reduce their cost per click, and improve their CPL. This resulted in a 300% lead increase in leads generated via paid methods.
2

Improving Domain Authority: AndPurpose implemented a number of strategies to improve Toprankers' Domain Authority. This included increasing internal linking, building high-quality backlinks, and disavowing bad links.
3

Optimizing ad campaigns for best ad deliveries: AndPurpose optimized Toprankers' ad campaigns to improve their ad quality score, reduce their cost per click, and improve their CPL. This resulted in a 300% lead increase in leads generated via paid methods.
4

Improving organic traffic on the website: AndPurpose implemented a number of SEO techniques to improve the visibility of Toprankers' website in search results. This resulted in a 30% increase in yearly unique visitors and a 30% increase in yearly total clicks.

Improving on-page SEO: AndPurpose conducted outreach to qualified publications to secure backlinks, pitched and wrote guest posts to high-authority websites, reached out to influencers for reviews, and maintained a 0% broken links rate.

Results

Improved CPL by 20%
Increased CTR from 6.7% to 8%
Reduced cost per click by 10% monthly
Increased yearly unique visitors as well as total clicks by 30%
Generated 200% more leads via organic methods
Improved conversions on landing pages by 15%
Maintained a search impression share of 70% and a search top IS of 40%
Ranked for the top 10 keywords in organic search in top 3 positions

Conclusion

AndPurpose’s comprehensive lead generation strategy helped Toprankers achieve their record-breaking lead generation goals. By implementing a data-driven approach and leveraging a variety of SEO and paid advertising techniques, AndPurpose was able to increase organic traffic, optimize ad campaigns, and improve Domain Authority. As a result, Toprankers was able to generate a significant number of high-quality leads.